Perhaps it is because of the founder's philosophy of efficiency and deep analysis of shopper behavior that IKEA choose POS-TUNING Pushfeedsystems to equip several of its categories in Spain.
At this year's Annual Conference of Trade and Change in Gas Stations and Convenience Shops, Kristin Kolbe-Schade from POS TUNING and Carsten Biermann from Aral reported on a successful tobacco project which they implemented together with other partners from the shopfitting and tobacco industry. The entire area behind the counter was renovated and it was converted from conventional metal shelves with price rails to high-quality glass shelves from POS TUNING including their pushfeed systems. This meant that 4 more shelves could be installed, which of course offered the customer considerably more choice. Compared to the competition, Aral wanted to be at least as well and as broadly positioned in the product range as it was in the orientation and appearance for the customer. Further goals were the reduction of out of stocks and handling effort in the shop.
Despite all the discussion about the future of stationary retailing, two of its advantages are undisputed: customers appreciate the haptic shopping experience and the immediate availability of the desired products (BITKOM study 2018).
Foto: Stefanie Brückner, Thomas Schindel
A modern layout as an eye-catcher, freezers with a clear view of the goods - a lot has happened in the frozen food supermarket section. But not everywhere frozen food is optimally presented.
Not only our founder Udo Voßhenrich, but also his son and our managing director Oliver Voßhenrich, who had already founded his own company before POS Tuning, are both special entrepreneurial personalities. Both therefore promote innovation and independence and also support the region. In this context, we as a company based in the region Lippe are pleased to support the new endowed professorship "Entrepreneurship" for the next 5 years, which is based at the Institute for Scientific Dialogue. Oliver Voßhenrich sees the purpose of the new professorship as "to promote and develop ideas and the fun of entrepreneurship".
The professorship has the goal and mission of promoting the start-up scene and entrepreneurship in Lippe in an interdisciplinary and practical manner. The professorship "Entrepreneurship" is intended to teach students various skills for a successful step into founding their own successful companies.
Read more here (Source only in German):
Photo: IHK Lippe zu Detmold
In business, who does not know the term „efficient consumer response“? It means: Only those who understand their customers and base all of their actions on their needs can sell them anything. That, of course, goes without saying, and applies for every Point of Sale. The question as to what interests the consumer on the shop floor, and what their needs are, is extensively researched through receipt surveys, household panels, customer surveys and various other initiatives. All of these measures together are known in specialist jargon as “Shopper Analytics”. But is that enough? Does the tailored positioning of the products actually lead to a higher turnover?