SPAR improves the shopping experience
At SPAR in Las Palmas on Gran Canaria, the customer now has a full overview when shopping. In January, POS TUNING, the specialist for optimised product presentation at the point of sale, was assigned by SPAR to install pushfeed systems in more than 70% of the product categories. Since then cheese, drinks, pizza, chocolate & Co. have always been at the front of the shelves. When a product is removed from the shelf, the pushfeed system automatically pushes the next product to the front. The result is a particularly neat shelf appearance and the products are always optimally presented. The customer can see the desired product better and conveniently remove it from the front of the shelf.
Jesús Diaz Quintana, owner of Grupo Spar Mogán, attaches great importance to a tidy picture on the shelf: “The shelf is THE instrument with which we present the products and offer them to the customer in optimal condition”. The shelf order is often quickly lost, because the products are easily mixed up on the shelf, tip over or are poorly visible.
With the POS TUNING pushfeed systems, shelf maintenance is now much easier for store employees: “We save a lot of time in shelf maintenance and are more efficient. The products, which previously had to be pulled forward by hand by the employees, are now automatically in front. Mr. Diaz Quintana also sees a considerable advantage for the ordering process: “We can immediately see where a product needs to be refilled because the gap in the shelves can be seen at a glance thanks to the proper alignment of the products. If you want to offer your customers an optimal shopping experience, you have to use pushfeed systems. The visual effect, the placement and the access to the product convince all along the line”, says Mr. Diaz Quintana, convinced of the POS TUNING pushfeed systems.